Sex Doesn’t Actually Sell

Apparently sex doesn’t sell, at least according to a new study put out by researchers at the University of Illinois, Ball State University, and University of California-Davis and published on Quartz. The research looked at 78 peer-reviewed advertising studies from 1969 to 2017, which collectively involved more than 17,000 consumers. What it found is that, although viewers might find a sexual appeal more memorable, it … Continue reading Sex Doesn’t Actually Sell